Business bootcamp summary to read if you would like to be: 1: A candidate 2: A sponsor

1. 2010
“An immersive learning experience that teaches young
entrepreneurs the essential skills that they didn’t learn
in school”

2. Background information
This section has a summary of who developed the project, what it is about
and who it is helping followed by information about sponsors.
Purpose
This section gives detail of who we are helping and how we are helping them .
Outcomes
This section gives detail of what the candidates will achieve in the
short and long term with the help of our project.
Sponsor
This section gives detail of the people in which are helping us to make
it happen.
How you can get involved
If you would like to be involved in the project then these
are the ways in which you can.
For more information: Contact details for further questions

3.  The Business Boot Camp is being established by
Michael Allen, a twenty year old student currently
attending the University of Leicester. Michael has
set up the Business Boot Camp as a result of
finding that the skills he learned in school did not
prepare him to run his own business.
 Michael wants to provide a place where young
entrepreneurs can not only learn but also apply the
essential skills that are needed to run a successful
business.

4. Who we will be helping:
 The programme specifically works with
entrepreneurs between the ages of 18 to 25 and is
an initiative in the community, supported by the
community. The Business Boot Camp will -
through an immersive, experiential workshop –
reinforce the value of responsibility:
1. personal
2. financial
3. social.

5. What makes this programme different than others he has tried
is that
 It will address the values and mindset of the people attending
the course
 It will build confidence in the people who attend the course
 It is run and supported by the community and not dependent
upon government funding
 It will be sustainable because the skills are taught by local
business owners who will also be mentors to the people who
attend

6. What is involved in the Boot Camp
The Boot Camp features lectures and workshops lead
by local, national and internationally recognized
business leaders that provide insight and
inspiration to help the select few who are up to the
challenge of starting and sustaining their own
business.

7. Who is supporting the programme?
 Support for this programme comes from the
community and local businesses that are giving
back to the community that have made them
successful. This initiative is in line with the
Coalition Government’s ‘Big Society’ plan in which
communities, businesses and government work in
partnership for the common good.

8. Purpose
 The purpose of the Business Boot Camp is to help
young people aged 18-25 who have an
overwhelming passion for their business idea. The
candidates will be chosen because they are willing
to put their time, money and energy into building
their business idea.
 The Boot Camp will help them build the
confidence, network and resources that will help
them get the money and people around them to
build a successful, sustainable business.

9. The Business Boot Camp will assist these young
people in building businesses based upon three
levels of responsibility:
 Personal – They alone are responsible for their
future and cannot blame or expect others to give
them success
 Financial – They must learn about finances and
banking so that they can run a successful business
 Social – They must give back to the community out
of their profits because the community supports
them.

10. Candidates: Short term (three months)
 The candidates will have set up legal
businesses/companies and registered them
 People will be aware of the candidates
businesses through the newly acquired
marketing skills of the candidates
 The candidates will have received financial
support or funding and know how to manage
the funds well

11. Candidates: Long Term (four to 12 months)
 Candidates STILL in business and growing
 Candidates participating as mentors to next
‘class’ of candidates
 Candidates to be contributing to supporting
their respective communities
 The candidates will serve as role models in
their communities and amongst their peers
 Candidates will providing services to each other
or to the Boot Camp organization

13. Why sponsor?
In the current economic climate, businesses
cannot rely solely on glossy marketing
campaigns that claim that they support the
community. Businesses have to actually be
seen in the community. Most of the large
companies have committed themselves to
being active in the community as part of their
Corporate Social Responsibility (CSR) charters.
Business Boot Camp is also instilling these
same values into the new generation of small
businesses.

14. Other benefits to organisations that support the Business
Boot Camp are:
 Direct customer contact with the delegates, the other
sponsors, the mentors and the speakers. In
short, potential new customers
 Good will - Sponsors can use their involvement to
demonstrate their commitment to the local community as
part of their ongoing marketing and public relations.
 Local investment - The sponsors will be ‘charter
members’ of a programme that promotes the principles
that are being promoted by the Coalition Government;
where communities work in partnership to build the
values and relationships that are the foundation of
sustainable growth.

15. Sponsor categories
 Banks – Providing financial support and a dedicated
business advisor to the candidates
 Broadcast – Providing financial support, publicity and
marketing
 Mentors – volunteers by industry types :
Retail, Restaurateurs, Manufacturing, Personal
Services, Professional Services, Information
Technology, Social Work/Care, Logistics, Event
Management and Marketing
 Speakers – Life coaches, Social Media Marketing, Health &
fitness, Mainstream Marketing, Presentation Skills, Grant
and Tender document completion, Accountancy, Banking
and Investment.

16. You can play an important part in the Business Boot
Camp and, in turn, change the lives of a few young
and determined business people that want to earn
their success and play an active part in the
business and wider community.

17. Ways to do this include:
 Be a title sponsor – You will be profiled in all publicity
around the event: Online, PR Events, Television (where
applicable), printed material, business stationary.
 Be a supporting sponsor – You will be profiled at the
event and selected promotional material (e.g. printed
material and online)
 Provide mentors – Provide a representative from your
organisation to provide advice and input into the
programme
 Provide material needed to deliver the workshop –
donate goods or services to assist the business start
ups.

18. Michael Allen
Business Boot Camp
 Email: vision2legacy@hotmail.co.uk
 Mobile: 07817 597 571
Marcellus Lindsay
Catalysts for Community
 Marcellus@catalystsforcommunity.com